Awards:
Best Brand x1
Effie Silver x2
Lux Awards Bronze x1
Agency: Delta MullenLowe / Atis Ketchum
Production company: Levector
Deuna Chin-Chin
Brief Deuna, a fintech app, hasn’t gained traction in every city in Ecuador. And if people don’t use it, they never get to discover the benefits of having it. Idea A single from the app, sung and produced by Papaya Dada and Mar Rendón, with a message in its lyrics: Deuna is for everyone, and you can pay from and to any bank. The result was a hit at the end of the year that replaced boring ads with the song in digital and traditional media.
