Brief
Create a campaign that communicates the benefits of the product and how it can be part
of women's skincare routine.
Idea
The name of the product, Velvet CC, sounds like “sí, sí” in Spanish, so we used this double affirmation to create the communication concept. Since it is a product that makes women's lives easier, we decided to highlight that simplicity.
That's how Hazlo Simple ¡Sí Sí! (Make it Simple Yes Yes!) was born, Bassa's new campaign that tells women that a single product has three benefits and that using it makes their routine easier.
Agency: Atis Ketchum
Production company: Bang
